Every entrepreneur is achieving to increase their online sales. To reach this goal, many business owners are investing heavily in the latest platforms and tools which is a good startup. Fortunately, the rise of the digital age offers many opportunities to leverage and grow businesses around the world. In this post, you will learn the 3 effective ways on how to grow your online sales.
A sales funnel or a revenue funnel is simply a process of bringing your potential customer into your offer and lead them into a landing page where they can purchase your product.
Let say you are selling a gaming chair, the first thing you need to do is advertise the product in the potential customers. Facebook Ads have the feature to specifically target your desired audience by specifying their age, profession, interest, etc. After you set this on Facebook Ads, your advertisement will now be seen by people who qualify for the rules you specified.
After this, you can now link your landing page to your Facebook advertisement, and this will do the selling for you. Of course, you need to set up automated emails, videos, and articles for follow up.
Search Engine Optimization
Making your Website searchable on the first page of the search engines using the right keywords is very important for every online seller. Due to heavy competition on the internet, many online sellers are studying and implementing new ways to win on the top searches. Improving your website ranking by getting organic traffics is the primary goal of SEO. The first thing you must do to improve your rankings is the enrichment of your website contents through keyword phrasing and research. One simple yet effective way of ranking high is setting your h1 tag to a very keyword-rich phrase that is seen on your front page.
Have you ever emailed your clients with your latest offer? Post an advertisement on Facebook with encouraging and fancy words? Good news! You know how to do copywriting!
But copywriting is not just about sending an offer to your customer. It is getting your customer to engage with you. Writing helpful content from your articles and videos is one great example of effective copywriting. Instead of pressuring your audience to buy from you, give them the benefits of your products and how they might practically use it. If you are selling a cooking set, instead of “Purchase this cooking set for only $50, the lowest price in the market”. You can offer a cooking class and what are the trending recipes they can make through your cooking set.
It will take time and repeated trials to produce optimum results. Always remember that learning these requires patience and a positive attitude. Competing and winning the online market is very challenging but surely worth it.
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