Whether you are a small business or a big organisation, if you want to be successful, you need to market your business. Marketing serves as a bridge between your products / services and your target audience. It helps you create awareness and inform your potential customers about the existence and importance of your brand to their lives.
Moreover, marketing also helps businesses to better understand their customers’ needs and preferences which allows them to further improve and develop their products and services.
Successful implementation of marketing strategies can lead to driving sales, increasing revenues, and sustained growth in any competitive industry.
However, creating and hiring your marketing team can be quite a challenge and expensive. In this digital age, you need to hire developers to create your website or online store, your team of graphic artists for all your online and offline marketing collaterals, as well as your social media specialists, and your digital marketers, among others.
Having your marketing team gives you a powerful advantage, however, it can also hurt your budget especially if you are a starting company.
That is why, the best business move to do is to outsource your marketing team. You save a lot of time, money and stress in finding the right team to effectively introduce your brand in the market.
But more than that, here are more reasons why outsourcing your marketing team is a game changer that can help your business grow today.
Here’s Why Outsourcing Your Marketing Can Be A Game Changer
1. More time to grow
Hiring and sourcing marketing candidates from developers, graphic artists, marketers, and social media specialists can be time-consuming and challenging. With the competitiveness of the marketing industry, you will find a lot of people looking for marketing jobs. Recruiting them can cost you a lot of time. And wasting time on recruiting people instead of focusing on your core competencies means losing a lot of money.
Moreover, running your in-house marketing team can be time-consuming and resource-intensive. Imagine the new equipment and software tools that you need to buy for your in-house team. It can cost you a lot of money. By outsourcing your marketing team, you don’t have to worry about that. You just need to focus on improving your products or services and enhance your overall business operations.
When outsourcing your marketing team, make sure to go with companies that specialise in marketing and advertising. This way, your marketing campaigns and strategies are handled by experts and professionals in the industry. These experts can bring in a wealth of experience and knowledge in growing your business and introducing it to the market.
2. More money to save
Another major benefit why most companies outsource their marketing team is because of the money and resources they are going to save.
Maintaining your in-house marketing team involves significant overhead costs which include salaries, benefits, training, and technology expenses. But with outsourcing, you don’t have to worry about all these.
Once you outsource, your outsourcing partner will take care of all of these expenses plus you are going to pay only for specific services you need. It frees you from the financial burden of hiring, training, and managing a full-time in-house team. Plus, outsourcing is very flexible, you can scale your marketing efforts depending on your current needs. This allows optimal resource utilisation and effective cost control.
3. Exclusive access to specialised skills
Finding the right person for the job can be tough. You have to spend time and money filtering and screening the right applicant. With outsourcing, you don’t have to do that. Outsourcing companies have a pool of expert professionals who have the right skills, expertise and experience to perform marketing jobs.
This means you have access to the right people who can do the job right away. Moreover, these experts can bring in a wealth of experience and expertise plus can adapt quickly to changing market trends giving your business more competitive advantage.
4. Ability to scale when needed
In this fast-changing business environment, marketing demands go up and down quickly. That is why outsourcing is the best business option when getting started with marketing. Outsourcing can help you find what you need and scale up or down when needed.
For example, if you need to launch a product, thus you need a whole marketing team from developers, graphic artists, social media specialists, search engine optimisation (SEO) and search engine marketing (SEM) experts, among others, but when your product is already in the market and you need to launch campaigns, you only need SEO and SEM experts and a social media manager. Outsourcing helps you adapt to your needs and business objectives without spending a lot and saving more.
5. Access to technologies and tools
If you want to ace your marketing game, you need to have access to cutting-edge technology and tools. But it can be quite expensive and time-consuming to study and use it. But if you outsource your marketing, you get access to the latest marketing technologies, analytics platforms, and automation tools without spending additional cost or overhead. Plus you have experts who know how to use these tools and software.
Professional marketing agencies usually invest in state-of-the-art tools and software to streamline their process, track performance, and optimise marketing campaigns effectively. You get to gain access to all of these, making your business more relevant and competitive in your industry.
6. Save more time
Since you will be outsourcing experts in the industry, you can expect better time management on the campaigns. This means accelerated speed when it comes to conceptualisation, implementation, and launching of marketing campaigns.
Outsourcing companies with expertise in marketing know how to handle various aspects of campaigns, ensuring a streamlined and efficient process. This agility is very advantageous in an industry where time-sensitive promotions are critical.
7. Creativity and innovation
Outsourced marketing professionals can inject a fresh perspective and creative energy into your marketing campaigns. It also provides you with more creative and innovative thinking to go beyond your expectations.
The diverse experiences and perspectives of outsourced marketing professionals and experts can help you gain a competitive advantage and launch more effective campaigns to stand out in a crowded marketplace.
Outsourcing your marketing team can be a game changer for businesses who are looking to effectively market their brand but don’t have enough or a big budget to spend.
If you are a business that needs marketing, here are some of the marketing skills that you can outsource with SOS Global:
Creative services
Do you need flyers, catalogues, corporate branding or packaging? How about website banners, digital catalogues, or social media? Do you need product clipping retouching? You can outsource our creative services today.
For our creative services, we offer:
- Print Media (Flyers, Catalogues, Corporate, Packaging)
- Web Media (Website Banners, EDMs, Digital Catalogues, Social Media)
- Product Images (Clipping, Retouching)
- Video Editing
- Branding and Logo Design
Web Development
Need a website or an online store to market your business? How about a business idea that you want to execute? We have website developers and software engineers that can help you create web applications.
For our web development services, we offer:
- Programming of Custom Applications
- Develop and Enhance Internal Functions
- Maintenance of Existing Code
- Develop and Enhance API Integrations
- Develop and Document own API
- Responsive Web Design
- Database Systems
Sales and Customer Service
Need help in making cold calls to your customers? Or reaching out to new leads and prospects? You can outsource our sales and customer services team.
We offer:
- Inbound Call Centre Services (technical support, customer service, phone orders)
- Outbound Call Centre Services (warm calling, promotions, welcome call)
- Lead Generation
- Technical Support
- Data Mining
- Debt Collection
Digital Marketing Assistants
Need help in executing your marketing campaigns? You can outsource digital marketing assistants with us who can do:
- Content Creation and Management
- Social Media Management
- Email Marketing
- SEO Support
- Data Analysis
- Digital Advertising
- Website Management
- Market Research
If you want to get started with outsourcing your marketing team, contact us today for a free consultation. Outsourcing your marketing with us means no capital investment is required, takes weeks to set up, at the lowest possible cost.
