Are you planning to start a company? 

Or are you a seasoned entrepreneur looking for ways to grow your business further?

The business landscape continues to change and evolve. With the power of technology and the internet, anyone can start and build their own business. In short, starting a business or startup is easy. The question is, will it last and grow?

Growing a business requires more than grit and vision. You need to have strategic agility, tech-savviness, and the willingness to adapt. 

This 2025, whether you are a startup or a scaling SME business owner, you will continue to face unprecedented opportunities as well as challenges. 

With this, here are some actionable strategies that you can use and help you start and grow your business. 

Tips On How To Grow Your Business 

1. Adapt technology in your business

If your business is not using technology, then you are missing a lot of opportunities. Most businesses today are incorporating technology in their business processes. Whether it is recruitment, training, HR, business operations, marketing, sales, services, or production – technology can get you ahead of the game. 

Some of the technologies that you can incorporate on your business include AI tools, automation, and communication technology tools

Adapting AI tools can help you improve your customer support, marketing, and data analysis. For example, for customer support, you can use chatbots to ensure that all inquiries are getting timely attention. On the other hand, for marketing, you can use AI tools to help you create personalized campaign ads on any platform. Lastly, if you need to improve your business processes and sales, you can optimize AI tools that can help you with data analysis. 

Another technology strategy that you can use for your business is leveraging automation. You can automate repetitive tasks such as invoicing, email follow-ups, or Customer Relationship Management (CRM) updates to save time and reduce errors.

Lastly, another technology upgrade that your business should have is using collaborative tools such as Notion, ClickUp, Slack, and Microsoft Teams to help you boost team productivity.

2. Expand using strategic outsourcing

This 2025, global expansion doesn’t always mean opening physical offices in different countries. With the power of the internet and remote work, you can hire professionals wherever in the world. 

Plus, outsourcing is known to be the most cost-effective way to grow your team and your business and be globally competitive. 

You can also run 24/7 operations through different time zones. Another good thing about outsourcing is that you get to free up internal teams to focus on growth and core initiatives. 

These are just some of the benefits of using outsourcing to grow your business. 

If you are wondering what kind of services or skills you can outsource, here are some of them. 

• Administrative Tasks
• Customer Support
• Digital Marketing
• Bookkeeping & Payroll
• Web Development

3. Use data to make informed business decisions

Gut instinct isn’t enough anymore on growing your business. If you manage your business based on gut and feeling, it might not turn out well. In this day and age, data and information is within our reach. Which means you can easily access all the data that you need to make an informed decision about your business. 

Remember that, data-backed decisions lead to smarter strategies and better return-on-investment (ROI).

Aside from that, maximising data can help you implement key performance indicators (KPIs) across departments. You can also track customer behaviour with analytics tools such as Google Analytics and Hotjar, among others. You can also use CRM insights to personalised communication within your business. 

4. Prioritise customer experience

Your customer is the lifeblood of your business. They are one of the most important parts of your business. That is why you need to prioritise your customer experience because customer experience is the new currency. 

Remember, people no longer just buy products and services. Customer behaviour has evolved and they are now buying based on experiences and how your business makes them feel. 

Some of the things that you can do to improve customer experience is to streamline onboarding and after-sales support. You can also offer omnichannel support such as email, live chat, phone, and social media. 

Lastly, you need to collect and act on customer feedback to help you improve further your customer experience. 

5. Don’t be afraid to build a lean and agile team

If you want to grow your business, you need to be open on growing your team. It doesn’t need to be big. It needs to be smart and flexible. 

This 2025, these strategies can help you grow your business. You can have hybrid teams which combine in-house staff with remote or outsourced experts. You can also hire project-based professionals which means hiring people when and where you need them. 

6. Explore social commerce and micro-influencers

Over the past years, social media has evolved from more than communication and building community. Today, social media is now a marketplace where you can showcase your products and services. Since there are over a billion social media users around the world who use social media on a daily basis, it is the perfect place to market your business and meet new customers. 

With this, explore using Instagram and Facebook shops as well as TikTok in promoting your business. You can also tap into influencers in helping you market your products. Influencers are a cost-efficient way in promoting your business and in gaining new followers and customers. Just make sure to collaborate with niche influencers within your industry. 

Another way that you can grow your business is to run social media ads with clear call-to-actions (CTAs). 

You can also explore creating short-form video content like reels and shorts. Videos are a great way to help you promote your products and services easily. Video content is easy to consume and social media platforms give more priority to these kinds of posting.

7. Don’t forget to upskill your team and yourself

Another way to help you grow your business this 2025 is to upskill your team and yourself. The world is evolving in a very fast way, that is why you need to keep up to be relevant. 

Whether it is leadership, tech, or creativity, make sure to keep learning. 

One way to stay ahead and upskill is to offer your employees access to courses on platforms like Coursera, Udemy, and LinkedIn Learning. You can also bring in trainers for virtual team sessions. And lastly, you can attend relevant industry webinars and networking events.

8. Don’t forget to reevaluate your business and adjust when necessary

The business landscape is continuously changing. With this, you need to make sure your business is still relevant. So make sure to reevaluate your business now and then and make necessary changes. 

To do this, make sure to ask yourself these periodically:

• Are we still solving the right problem?
• Is our pricing competitive?
• Is our marketing message still relevant? 

9. Learn to strengthen financial foundations

Remember that growth costs money. But that does not mean spending a lot. The secret is to manage it wisely. The best thing to do this is to monitor your cash flow regularly. You can also utilize outsourcing your bookkeeping to avoid costly errors. Another thing that you can do is to invest in financial forecasting tools to make sure you are on track and help you make informed decisions. Lastly, don’t just scale on vanity and appearance, make sure to scale based on data and predictive analysis.

When it comes to growing your business in 2025, you need to remember that it is not about doing everything but doing the right things efficiently. 

The above trends, tips, and strategies, can help you grow your business this year and in the year to come. 

But if you are still unsure on how to grow your business to make it more globally competitive, we at SOS Global Smart Outsourcing Solutions can help you.  

We help you scale with experienced virtual professionals, flexible support models, and a commitment to quality and trust.

Partner with SOS Global and unlock smarter ways to build your team, run your business, and reach new heights.